Back-end: the owner/administrator view of your website.
Brand: the experience of your company. The feeling or reputation evoked by your products, services, name, mission, values, and image.
Business Structure: the legal structure of your business. read more.
Content: anything you create and publish (social media posts, blog posts, freebies, products, etc.)
Conversion: the transition from visitor to customer.
Copy: written content on your website, publications, and/or images.
Copyright: a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution.
Copywriting: the act of writing copy.
CTA: Call To Action.
Email Marketing: the practice of connecting with, and selling to, prospective customers through email.
Evergreen: ongoing. Having a product that is always for sale is considered evergreen. Content that is always relevant is considered evergreen.
Favicon: a shortcut/tab icon associated with your website. Usually a portion of your logo.
Funnel: a series of pieces of content, usually emails, leading to a sale.
Ideal Client: the person (real or imaginary) with whom you most want to work, who also wants/needs what you're selling.
Keyword: a word or phrase that describes the content of a webpage. Used in SEO.
Landing Page: the first page people see when visiting your website. A landing page can also be considered a one-page website used for selling a specific product.
List: usually referring to your email list of subscribers.
Market: a real or figurative place where supply and demand operate. A space in which business takes place.
Mastermind: a group of people who keep each other accountable. Usually, mastermind groups will meet 1-4 times per month, virtually or in-person.
Niche: a specialty or focus.
Online Presence: the places your business can be found online.
Overhead: the expenses required to maintain business operations.
Profit: revenue minus expenses.
Referral: new customer that has been directed to you from another business/company.
Remarketing: following up with people you have marketed to in the past.
Revenue: the amount of money brought in to your business by business activities.
ROI: Return on Investment
Sales Letter: an email, or series of emails, dedicated to selling your product/service.
Sales Page: a page of your website dedicated to selling your product/service.
SEO: Search Engine Optimization
Subscriber: Someone who opts-in to your email list.
Tagline: a one sentence description of your business.
Traffic: the amount of people visiting your website.
Visual Identity: your logo, fonts, photos, and visuals that communicate the overall feeling of your brand.
Warm List: a subscriber list that is engaged (aka opening and reading your emails), and more likely to purchase from you. Subscribers are "warmest" when they first join your list.
Webinar: a seminar conducted online.
Zoom: a virtual meeting platform.